Around Nintendo A certain reputation has developed – they say, a children’s company with children’s games. Once the corporation tried to get rid of such an image, however Reggie Fisham (Reggie fils-aimé) stopped her.
Reggie talked about this in Present Value Press. When FISEME I got a job in Nintendo in the middle of the zero, the company was "almost ashamed" that it is considered a children’s. Marketing department Nintendo of America I began to think about how to attract an audience mature. Among the options was a new logo – instead of a classic oval, they offered to draw graffiti.
The ardor of his colleagues was https://casinoactiononline.uk/games/ just Rearing-then he held the position of executive vice president for sales and marketing. Yes, Nintendo it was necessary to expand the audience, but FISEME It turned out to be sure: graffiti and other attempts to artificially “grow” the logo are not suitable for the brand of the company. It is necessary to rely on what Nintendo Already achieved.
As a result, under the supervision of Reggie Brand Nintendo gradually “cleaned” and created an additional context around him, aimed at the general public. According to FISEME, This “cleaning” has become a great platform for the development of the following successful products of the company, such as WII, WII FIT and Nintendo Switch.
What is curious, internal throwing Nintendo Those years could be seen from the outside: in 2004, the company released the Game Boy Advanced SP Tribal Edition, where drawings-tattoos were applied to the portable console. The relevant advertisement was invented for the release of the device: Mario flaunts with a tattoo on the shoulder, and a slogan is located nearby: "Even if Mario considers it cool …" Now Nintendo no longer tries to make an idol from his main character for teenagers-bunters.
Cardinal changes to your logo Nintendo I have not introduced since 1970 – a red inscription with a strict font inscribed in the oval was invented 50 years ago.
